Digital Age Marketing
Feeling overwhelmed by the speed of digital? Learn the skills you need to keep up and to chart a winning course in the digital surf.
This entry-level course covers:
- Marketing terms,
- Domain names,
- Internet tools and resources,
- Strategic planning.
Digital Age Marketing: A Practical Workbook for Entrepreneurs and Small Businesses
The Digital Age offers entrepreneurs and small businesses unparalleled, direct access to consumers and has leveled the playing field between small and big business in terms of reach versus cost. But the possibilities are overwhelming and the techniques necessary to capitalize on this reach are specialized and confusing. This book demystifies marketing in the Digital Age - the possibilities and the possesses. It helps you identify which places to concentrate your efforts, and teach you how to evaluate the effectiveness of your campaigns.