Angela Render’s column in Writers’ Journal, Computer Business, continues with its installment, “Using Interactive Media on the Web”
“The primary reason authors need a web presence is to get in touch with their target audiences. If you’re starting out, this may mean identifying your audience first. Ultimately, it means establishing a dialog with your readers, so that you can better understand their wants and needs and cater to them. Nurturing your fan base means you have eyeballs eager to purchase and read your next book, which leads to happy editors and publishers, bigger advances, larger print runs and—dare I say it?—bestseller status.”
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