Authors Become Passionate About Your Work
Posted by Angela Render on August 22, 2008
Your Marketing Success Depends on You
Have you ever received a rejection letter with the kind printed words at the top, “I just wasn’t in love with it?” Ever wonder what the agent or editor meant? Experienced and successful agents and editors know that they are going to have to defend your work to a whole serious of people. They are looking at months and even years of infusing other people with equal enthusiasm for your project: senior editor, vice president, president, accounting department. Then, when the book was finally in print, they have to go to bat for you again with the sales department and infect them with enough zeal for your book that they make the purchasing agents for libraries and bookstores want to carry your book.
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When the economy is booming, it’s easy to sell. People feel good about themselves and their futures and they have a little cash in their pockets. They’ll try new products and services more readily than when things are looking glum.
You’ve built your web presence. You’ve established your expertise. You’ve offered your e-newsletter or your tips. Your fans (prospects) have accepted and given you their email address and permission to contact them. So what do you do now?
Unless you are beyond doubt the best author in a century and all the stars align in your favor, a platform for a writer isn’t just a help: it’s a necessity. Let’s face it, anyone with a computer and the drive to sit in front of it can write a book these days. Technology has eliminated a monumental hurdle that kept would-be writers’ thoughts firmly in their heads. To compensate, technology has also made it possible for more books to be published every year. These two events would seem to cancel each other out, but unfortunately the sheer volume of work submitted to agents and publishers is staggering and technology hasn’t eliminated the need for a human being to read through all of it.
The New York Times reported on November 20, 2007 that a federal appeals court had thrown out an agreement between freelance writers and publishers. The publishers agreed to pay damages for putting early articles on the web without first securing the rights. (For the whole article, visit the 
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