Posted by Angela Render on August 22, 2008
Privacy Groups Call for “Do Not Track” List
Every marketer worth anything preaches that you need to identify your audience, discover what they want and give it to them. That’s shortly followed by statistics on how much better targeted advertisements work than general advertisements. That’s Marketing 101. It’s also a foregone conclusion that e-commerce—and electronic anything for that matter—provides an unprecedented opportunity for companies to discover actual information on their customers, aggregate it and then fine-tune their advertising.
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Posted by Angela Render on
The Squeeze Page Dilemma: Meeting Clients’ Needs When You Hate a Practice
The squeeze page is a marketing tool that’s been around the block and back and is touted as the premier way to close a sale on the web. What a squeeze page amounts to is an internet hard sell. I hate them. I hate the hard sell when a salesperson tries it on me and I have moral opposition to using the tactic on other people. In fact, the only way to turn me off of a company, product or service faster is to try a bait and switch.
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Posted by Angela Render on
I just saw something scary. I was researching some possible platform building forums for a client when I ran across one that made me cover my face with my hands and shake my head. There on the page, visible to everyone—whether they were members of the forum or not—was a woman who had posted details about herself, her family and her kids as part of this online community. Interspersed with the text were pictures of each of her five kids, labeled with their names and ages. This was signed with her full name, city and state of residence. I scraped my jaw up off of the floor and, on a whim, I went digging into her past posts. I found details about her kids’ personalities, food preferences, school—the list goes on and gets even scarier.
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Posted by Angela Render on
It’s so rare when a technical difficulty yields a positive result. This was the case with a recent class I conducted for writers on building a blog. My search for a way to complete the class led me to a product that was no only capable of facilitating the completion of the class, but has the capacity to create an audio/visual package that I will be able to sell later.
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Posted by Angela Render on
I have avoided starting my own blog for quite some time. Sure, I know it’s a great way to establish yourself on the web and create credibility for yourself as a professional. I also know that it can build a platform that can be used to land a book deal. I know all this, but it seemed like an incredible time consumer to me. I made the executive decision to use the time to write and sell articles instead.
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