Internet Marketing for Writers Turns Ugly
Okay. It doesn’t have to be ugly. In fact, the more successful squeeze pages are actually quite attractive and useful. (See my post “Do Squeeze Pages Really Work?.”)
But What is a Squeeze Page?
A Squeeze Page is a web marketing document. It’s sole purpose is to get the reader to perform an action. That action might be to sign up for an e-newsletter or for some tips. It might be to purchase a book or to hire you for a lecture or a service. Whatever the outcome, the content of the Squeeze page is aimed at encouraging you to do something.
The old style squeeze page included so much text touting the value of the thing being sold that few if any people would actually wade through all of it. The useful portion of having so much data on one page was that the keyword-laden content made the Squeeze Page rank highly on search engine results, while not actually being useful to the person searching. For that reason, unless the person landed there in response to an ad, they provide diminishing returns.
Modern Squeeze Pages address this by actually providing useful information to their readers, then embedding a small “Call to Action” somewhere in the page. You can see an example of this on this blog entry. If you look to the right, you’ll see a link to purchase my book, as well as a link to sign up for my “15 Tips for Writers.” This type of Squeeze Page is called a “Hybrid Squeeze Page,” or “Reverse Squeeze Page.”
Why Does a Writer Need One?
Writers are in the business of selling their writing. A Squeeze Page can serve several purposes:
- Sell Your Book
- Sell Your Expertise As A Service
- Collect Contact Information To Build Your Platform
For more on platforms, see my previous article, “The Platform: The Writer’s Best Friend and Worst Nightmare.”
Did you find this helpful?
Originally published on my hosted WordPress Blog, January 19, 2008.