Tips and Tricks for Better Blogging

Posted by admin on November 20, 2009

Full Series

Is Blogging Right For You?
Tips and Tricks for Better Blogging
Pretty Posts Happy Guests

This article appeared in the January/February 2009 issue of Writers’ Journal. It’s part 2 of a 3 part series.
View “Tips and Tricks for Better Blogging” as it appeared in Writers’ Journal.
Now that you’ve set up a blog and made a few [...]

Is Blogging Right For You?

Posted by admin on November 13, 2009

Full Series

Is Blogging Right For You?
Tips and Tricks for Better Blogging
Pretty Posts Happy Guests

This article appeared in the November/December 2008 issue of Writers’ Journal. It’s part 1 of a 3 part series. Since its publication I have revised my opinion of the value of blogs, primarily due to the improvements in the WordPress software. My [...]

The Fallacy of ROI and Social Networking

Posted by admin on November 5, 2009

There’s a lot of scrambling and grumbling among businesses about how—or if—social networking should be used in a marketing strategy. One of the most often questions uttered by executives is, “What’s the ROI on Social Networking?” This is immediately followed by, “How do you measure that metric?”
While I’m not in the habit of directly challenging [...]