Comments on: The Fallacy of ROI and Social Networking http://www.angelarender.com/2009/11/the-fallacy-of-roi-and-social-networking/ Tue, 23 Mar 2010 23:16:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Paul Lagasse http://www.angelarender.com/2009/11/the-fallacy-of-roi-and-social-networking/comment-page-1/#comment-4010 Paul Lagasse Thu, 05 Nov 2009 16:14:10 +0000 http://www.angelarender.com/?p=520#comment-4010 Nice post, and a timely topic. This morning I came across an interesting study that might be of interest from the standpoint of social media ROI as a quantifiable measure: https://www.openforum.com/idea-hub/topics/marketing/article/digital-marketing-facts-whats-working-ann-handley?cid=email_articlefeed_articlebutton. It's related to the topic of social media ROI as a quantifiable measure. The problem, as you say, is that if all people are measuring is click-throughs, the results aren't going to be all that exciting. But experienced ad people know that it's all about association. I blogged about this on my non-biz blog a while back; you might be interested in reading it: http://sottovoce.avwrites.com/?p=525. Cheers, Paul --- Paul Lagasse Active Voice Writing & Editing Services plagasse@avwrites.com www.avwrites.com Nice post, and a timely topic. This morning I came across an interesting study that might be of interest from the standpoint of social media ROI as a quantifiable measure: https://www.openforum.com/idea-hub/topics/marketing/article/digital-marketing-facts-whats-working-ann-handley?cid=email_articlefeed_articlebutton. It’s related to the topic of social media ROI as a quantifiable measure.

The problem, as you say, is that if all people are measuring is click-throughs, the results aren’t going to be all that exciting. But experienced ad people know that it’s all about association. I blogged about this on my non-biz blog a while back; you might be interested in reading it: http://sottovoce.avwrites.com/?p=525.

Cheers,
Paul

—
Paul Lagasse
Active Voice Writing & Editing Services
plagasse@avwrites.com
http://www.avwrites.com

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