Check out my column in the July/August issue of Writers’ Journal, “Web Essentials: What You Need to Make It Work for You.”
“Your website or blog is one of the most important tools you have. It’s a 24/7 brochure, news feed, advertising, press packet, public relations, shopping cart, marketing, and customer service tool with international reach. While a well-done site is not cheap, and it does require maintenance, it remains the most cost-effective gizmo you can have.
While there is no “one size fits all”—each writer is in a different place in their life and has different needs—there are a few basics that must be on your site in order for it to do its job. You need the who, what, where, when, why, and how to contact.”
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