Course Descriptions
Let me bring my decades of real-world expertise to your next meeting or event. I offer cyber security training for all professionals. This course can be tailored to address your corporation’s operations, cyber security policies, and infrastructure.
In addition to the regular classes on Internet marketing, social networking, and blogging, I offer an annual one-day symposium on self-publishing. I can also be found speaking at meetings and events around the Maryland, Washington DC region.
Contact me today to discuss your instructional needs.
Cyber Security Awareness Training for All Professionals
Transform your employees from security threats into cyber defenders.
Critical training for all employees to protect corporate Intellectual Property (IP). Based on your corporate policy, I design a custom training program for all employees, giving them the tools they need to protect themselves and your company from phishing attacks and social engineering threats.
Topics Covered Include:
- The Cyber Threat De-Mystified
- Looking at Yourself Through a Targeting Scope
- Going Phishing
- Reforming Your Web Footprint
- When to Report Something Phishy and to Whom
Contact me today to discuss your instructional needs.
Self-Publishing Success Intensive
Are you an entrepreneur looking to establish expertise and attract business? A speaker aiming for bigger, more lucrative gigs? A leader of an organization with content to re-purpose? Studies by the Reputation Institute and other marketing consultancies reveal that a published book is the top “credible” marketing method for today’s service providers to establish themselves as experts in their fields. And as an established expert you can:
- acquire more ideal clients with less effort
- increase your exposure through the media
- command higher fees than your competition
- make stronger and more productive connections
In a survey conducted for the Business Impact of Writing a Book, 96% of authors reported that publishing a book significantly impacted their businesses, and they would recommend the practice.
In this annual, elite program, industry professionals Ally Machate and Angela Render walk you through the self-publishing process from content perfection to book production to marketing and promotion in one content-rich day.
Blogging
Beginning and intermediate workshops on blogging that cover:
- What a blog is and how it differs from other online things,
- Blogging software options,
- Blog set-up, domain names, and topics,
- Posting tips,
- Image rights, formatting and insertion,
- Content organization,
- Promotion,
- SEO.
Digital Age Marketing
This entry-level course covers:
- Branding,
- Marketing terms,
- Domain names,
- Internet tools and resources,
- Approach,
- Strategic planning.
Social Networking
Does the world of Social Media make you want to head for a cave? Do you think the world’s all gone to Twitter, Facebook, and other social networks? Learn to navigate the social surf online and in person. This course covers:
- Approach,
- Targeting,
- Messaging,
- Media selection,
- Set-up,
- Integration,
- Keeping up.