Archive for Marketing

What Does Edgy Mean in YA? Part II: The Evolution of Edgy

Wednesday, July 15, 2015

edgier-fiction

After coming up with a working concept of what YA market-speak “edgy” meant, I went back to my observations regarding the books I read as a young adult—back when we walked a mile to school in six feet of snow uphill both ways—and those now available to my daughter.

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What Does Edgy Mean in YA?

Monday, June 15, 2015

edgier-fiction

This series was inspired by a comment from my agent. He’d been shopping around my novel, Song of the Lost Clan with positive feedback, but no sale. The time had come for a conversation on how to make it a better fit into either a Mid-Grade (MG) market or possibly a Young Adult (YA) market. The comment that inspired this series was that in order for my novel to appeal to a YA market, it needed to be “edgier.”

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How to Write a Cyber Responsible About Me Page

Wednesday, October 23, 2013

all-about-me-secure

Any biographical information about you that exists online can be used against you by a cyber criminal. Your task is to select which pieces of personal information provide the most value to you as a professional while providing the least value possible to a criminal.

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Filed Under: Articles, For Writers, Marketing, Security
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Social Media Account Ownership: The Perils of Delegating Your Campaign

Tuesday, January 15, 2013

sn-ownership

There are a lot of companies out there who leapt onto the social media bandwagon without looking. More importantly, without understanding the media or how it worked. As technology changes and businesses fumble around for the next big thing, the core essentials of ownership have not changed and will remain a constant for whatever new media appears on the horizon.

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Using the New Twitter Branding

Friday, October 12, 2012

In case you hadn’t heard, Twitter quietly launched its new profile branding features on September 18, 2012. After playing with it, I have to say I love a lot of things about this new feature, but there are some things I don’t like too. Here are the specs and things to consider along with a screenshot and a Photoshop file to use as guides.

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Filed Under: Articles, Marketing, Web Design and Development, Web Developer Tools
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Advertising Ploys Going Too Far?

Wednesday, August 29, 2012

SPAM in my snail mail box—what most people call “junk mail.” Unsolicited marketing messages from companies I have no relationship with. Most of the time I do what the majority of people do and that is sort through my mail over the recycling bin. Yesterday, however, I saved a piece because it’s pandering was so over-the-top it floored me.

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