Archive for Marketing

Managing a Green, Social Brand

Tuesday, March 23, 2010

Once upon a time, Brand management meant quality product, clever ad art, and stellar customer service. Now, one decade into the 21st century, marketers have to tussle with social networking, and green responsibility in addition to coherent Branding across web, print, radio, and television. Even though new media isn’t so new, companies still struggle with […]

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Favorite Holiday Traditions Survey Results

Thursday, December 17, 2009

Near the end of November I set up a survey to find out what sorts of things people look forward to over the winter holidays—favorite traditions, food, etc. I had a great response and learned a lot about how other people look at this time of year. While the results are in no way reflective […]

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Tips and Tricks for Better Blogging

Friday, November 20, 2009

Full Series Is Blogging Right For You? Tips and Tricks for Better Blogging Pretty Posts Happy Guests This article appeared in the January/February 2009 issue of Writers’ Journal. It’s part 2 of a 3 part series. View “Tips and Tricks for Better Blogging” as it appeared in Writers’ Journal. Now that you’ve set up a […]

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Filed Under: Articles, Blogging, For Writers, Marketing, Web Design and Development, Writers' Journal
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The Fallacy of ROI and Social Networking

Thursday, November 5, 2009

There’s a lot of scrambling and grumbling among businesses about how—or if—social networking should be used in a marketing strategy. One of the most often questions uttered by executives is, “What’s the ROI on Social Networking?” This is immediately followed by, “How do you measure that metric?” While I’m not in the habit of directly […]

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Could Bing and Google Be the Death of Facebook and Twitter?

Thursday, October 22, 2009

Or will the search engines kill themselves? Related Articles Microsoft’s Bing adds Twitter search (update: Google will too) Washington Post Google strikes a Twitter search deal, too CNET News Microsoft partners with Facebook, Twitter on search CNET News The Washington Post reported today that Microsoft’s search engine, Bing, and Google will start crawling Twitter posts. […]

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Filed Under: Marketing, News and Events, Security, Web Design and Development
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6 Dirty Secrets About SEO

Tuesday, October 20, 2009

Full Series Building Your Web Presence: When to Hire a Web Developer 9 Questions Your Developer Should Ask You What Types of Pages Do You Need? Graphics: Friend of Foe?—Making it Both Useful and Pretty Using Interactive Media on the Web Six Dirty Secrets About Search Engine Optimization This article appeared in the September/October 2008 […]

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Filed Under: Articles, Blogging, Marketing, Web Design and Development, Writers' Journal
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