Archive for Marketing

The Marketing Platform: The Writer’s Best Friend and Worst Nightmare

Friday, August 22, 2008

Modern Authors Need a Platform in Order to Get Published

PlatformUnless you are beyond doubt the best author in a century and all the stars align in your favor, a platform for a writer isn’t just a help: it’s a necessity. Let’s face it, anyone with a computer and the drive to sit in front of it can write a book these days. Technology has eliminated a monumental hurdle that kept would-be writers’ thoughts firmly in their heads. To compensate, technology has also made it possible for more books to be published every year. These two events would seem to cancel each other out, but unfortunately the sheer volume of work submitted to agents and publishers is staggering and technology hasn’t eliminated the need for a human being to read through all of it.

Posted by: Read full story »
Filed Under: Articles, For Writers, Marketing
Tags: , , , , , ,

Freelancers and Getting paid for Web Rights

Friday, August 22, 2008

A Federal Appeals Court Voids Agreement for Back Pay

New York Times LogoThe New York Times reported on November 20, 2007 that a federal appeals court had thrown out an agreement between freelance writers and publishers. The publishers agreed to pay damages for putting early articles on the web without first securing the rights. (For the whole article, visit the New York Times: Appeals Court Voids Agreement to Pay Freelancers for Work Published on the Web.)

Posted by: Read full story »
Filed Under: Articles, For Writers, Marketing, Security
Tags: , , ,

Will Internet Email Marketing be Regulated?

Friday, August 22, 2008

Privacy Groups Call for “Do Not Track” List

FTC Logo

Every marketer worth anything preaches that you need to identify your audience, discover what they want and give it to them. That’s shortly followed by statistics on how much better targeted advertisements work than general advertisements. That’s Marketing 101. It’s also a foregone conclusion that e-commerce—and electronic anything for that matter—provides an unprecedented opportunity for companies to discover actual information on their customers, aggregate it and then fine-tune their advertising.

Posted by: Read full story »
Filed Under: Articles, For Writers, Marketing
Tags: , , , , , , , ,

Do Squeeze Pages Really Work?

Friday, August 22, 2008

The Squeeze Page Dilemma: Meeting Clients’ Needs When You Hate a Practice

The squeeze page is a marketing tool that’s been around the block and back and is touted as the premier way to close a sale on the web. What a squeeze page amounts to is an internet hard sell. I hate them. I hate the hard sell when a salesperson tries it on me and I have moral opposition to using the tactic on other people. In fact, the only way to turn me off of a company, product or service faster is to try a bait and switch.

Posted by: Read full story »
Filed Under: Articles, For Writers, Marketing, Web Design and Development
Tags: , , , , , ,

Personablity vs Security: The Writers’ Quandary

Friday, August 22, 2008

I just saw something scary. I was researching some possible platform building forums for a client when I ran across one that made me cover my face with my hands and shake my head. There on the page, visible to everyone—whether they were members of the forum or not—was a woman who had posted details about herself, her family and her kids as part of this online community. Interspersed with the text were pictures of each of her five kids, labeled with their names and ages. This was signed with her full name, city and state of residence. I scraped my jaw up off of the floor and, on a whim, I went digging into her past posts. I found details about her kids’ personalities, food preferences, school—the list goes on and gets even scarier.

Posted by: Read full story »
Filed Under: Articles, For Writers, Marketing, Security
Tags: , , , , , , ,

Use Citrix Goto Meeting Software to Build a Marketing Package

Friday, August 22, 2008

It’s so rare when a technical difficulty yields a positive result. This was the case with a recent class I conducted for writers on building a blog. My search for a way to complete the class led me to a product that was no only capable of facilitating the completion of the class, but has the capacity to create an audio/visual package that I will be able to sell later.

Posted by: Read full story »
Filed Under: Articles, For Writers, Marketing, Product Reviews
Tags: , , , , ,