Archive for Articles

The Dangers of Over-Marketing

Wednesday, September 3, 2008

When the Marketing Out-Classes the Product

Most of you writers and Internet marketers probably don’t pay attention to the business engines behind MMO’s (Massively Multiplayer Online video games). If you play them at all, you might not care overly much how their stock prices are faring and if you’re trading stocks, you may not play them.

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Filed Under: Articles, Experience Stories, Marketing
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A Special Thank You to Balticon 42

Friday, August 22, 2008

Balticon 42I’m coming down off of my weekend at Balticon 42 and now that I have a moment to catch my breath, I want to thank the organizers and the Baltimore Science Fiction Society for hosting a marvelous event.

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Filed Under: Articles, Experience Stories, For Writers, Marketing, News and Events
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Website Template Software: What Is Your Favorite Package?

Friday, August 22, 2008

Sample Website TemplateMany of my students keep asking about website template software. I need some help. I’m a programmer. I know what websites can and should look like. My criteria for “good” templates is different from someone who would actually use one.

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Filed Under: Articles, Web Design and Development
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Authors Become Passionate About Your Work

Friday, August 22, 2008

Your Marketing Success Depends on You

Have you ever received a rejection letter with the kind printed words at the top, “I just wasn’t in love with it?” Ever wonder what the agent or editor meant? Experienced and successful agents and editors know that they are going to have to defend your work to a whole serious of people. They are looking at months and even years of infusing other people with equal enthusiasm for your project: senior editor, vice president, president, accounting department. Then, when the book was finally in print, they have to go to bat for you again with the sales department and infect them with enough zeal for your book that they make the purchasing agents for libraries and bookstores want to carry your book.

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Filed Under: Articles, For Writers, Marketing
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Good Marketing Equals Good Content

Friday, August 22, 2008

When recession hits, the message becomes all important.

Marketing MessageWhen the economy is booming, it’s easy to sell. People feel good about themselves and their futures and they have a little cash in their pockets. They’ll try new products and services more readily than when things are looking glum.

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What is a Squeeze Page and Why Does a Writer Need One?

Friday, August 22, 2008

Internet Marketing for Writers Turns Ugly

Okay. It doesn’t have to be ugly. In fact, the more successful squeeze pages are actually quite attractive and useful. (See my post “Do Squeeze Pages Really Work?.”)

But What is a Squeeze Page?

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Filed Under: Articles, For Writers, Marketing
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