Archive for Articles

Communicating with Your Readership: Effective Emailing – Frequency and Format – Part 2 of 2

Wednesday, August 3, 2011

Full Series Communicating with Your Readership: Building an Email List – Part 1 of 2 Communicating with Your Readership: Effective Emailing – Frequency and Format – Part 2 of 2 This article appeared in the November/December 2009 issue of Writers’ Journal. It’s part 2 of a 2 part series. View “Communicating with Your Readership: Effective […]

Posted by: Read full story »
Filed Under: Articles, For Writers, Marketing, Writers' Journal
Tags: , , ,

QR Code Test – Bleeding Edge Marketing Lessons Learned

Tuesday, June 14, 2011

I always enjoy testing out new things. So when I had the opportunity to test the performance of QR codes in a relatively controlled environment, I couldn’t resist. Here is what I did and the results. The Environment: Balticon 45, An established 4-day yearly convention put on by the Baltimore Science Fiction and Fantasy Writers […]

Posted by: Read full story »
Filed Under: Articles, For Writers, Marketing
Tags: , , , , , , , , ,

The CDC Exhibits Online Marketing Savvy

Monday, May 23, 2011

reprinted from Thunderpaw.com Ok, Maybe we are in for The Apocalypse – The CDC has displayed a sense of humor. If you haven’t seen it already, the CDC published a well done article on emergency preparedness for the zombie apocalypse: Social Media: Preparedness 101: Zombie Apocalypse. In a burst of creativity, Dr. Ali Khan of […]

Posted by: Read full story »
Filed Under: Articles, Blogging, Marketing
Tags: , , , , , ,

Article on Platforms Published on AWP

Monday, May 9, 2011

I’m happy to announce the publication of my article, Building a Professional Platform: A Brief Overview, as the featured article for the May 2011 edition of the Association of Writers & Writing Programs Job List. It’s a members only publication, but you can view a pdf version here. I’m really happy about how the article […]

Posted by: Read full story »
Filed Under: Articles, For Writers, News and Events
Tags: , , , , ,

Effective QR – A Life Lesson

Wednesday, April 20, 2011

QR (quick response) codes are moving from tech geek novelty to fact of life. Neilson estimates that by December 2012, one in two Americans will own a smartphone and those mobile devices with bar code scanner apps are the reason QR is such a dream come true for marketers. For the first time ever, a […]

Posted by: Read full story »
Filed Under: Articles, Marketing
Tags: , , , , , , , ,

Communicating with Your Readership: Building an Email List – Part 1 of 2

Thursday, November 4, 2010

Full Series Communicating with Your Readership: Building an Email List – Part 1 of 2 Communicating with Your Readership: Effective Emailing – Frequency and Format – Part 2 of 2 This article appeared in the September/October 2009 issue of Writers’ Journal. It’s part 1 of a 2 part series. View “Communicating with Your Readership: Building […]

Posted by: Read full story »
Filed Under: Articles, For Writers, Marketing, Writers' Journal
Tags: , , , ,