Communicating with Your Readership: Effective Emailing – Frequency and Format – Part 2 of 2

Posted by Angela Render on August 3, 2011

Full Series Communicating with Your Readership: Building an Email List – Part 1 of 2 Communicating with Your Readership: Effective Emailing – Frequency and Format – Part 2 of 2 This article appeared in the November/December 2009 issue of Writers’ Journal. It’s part 2 of a 2 part series. View “Communicating with Your Readership: Effective [...]

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It’s Not That Americans Won’t Read; We’ve Spoiled Them

Posted by Angela Render on June 24, 2010

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How Often Should I Send to My Email List?

Posted by Angela Render on August 22, 2008

Proper Care and Maintenance of a Writer’s Platform

You’ve built your web presence. You’ve established your expertise. You’ve offered your e-newsletter or your tips. Your fans (prospects) have accepted and given you their email address and permission to contact them. So what do you do now?

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Will Internet Email Marketing be Regulated?

Posted by Angela Render on

Privacy Groups Call for “Do Not Track” List

Every marketer worth anything preaches that you need to identify your audience, discover what they want and give it to them. That’s shortly followed by statistics on how much better targeted advertisements work than general advertisements. That’s Marketing 101. It’s also a foregone conclusion that e-commerce—and electronic anything for that matter—provides an unprecedented opportunity for companies to discover actual information on their customers, aggregate it and then fine-tune their advertising.

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