When Should it be an E-book?

Wednesday, July 25, 2012

Self-published books are the new business cards. At least, according to the latest entrepreneurial bandwagon. The problem is that not every idea, or even collection of blog posts should be an e-book or a self-published print tome. Choosing the wrong message for the media can actually hurt your reputation—or make you a good illustration of the quote, “Better to remain silent and be thought a fool than to speak and remove all doubt.”

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