Ebook Wars: Amazon and Publishers Slug it Out Over Price

Wednesday, February 29, 2012

As the next chapter in the ebook saga moves us toward all-out war in the pricing arena, readers are fuming in the cross-fire. But is the problem here really in price gouging or is it a product of yet another back-firing marketing and sales strategy?

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QR Code Test – Bleeding Edge Marketing Lessons Learned

Tuesday, June 14, 2011

I always enjoy testing out new things. So when I had the opportunity to test the performance of QR codes in a relatively controlled environment, I couldn’t resist. Here is what I did and the results. The Environment: Balticon 45, An established 4-day yearly convention put on by the Baltimore Science Fiction and Fantasy Writers […]

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