Communicating with Your Readership: Effective Emailing – Frequency and Format – Part 2 of 2

Wednesday, August 3, 2011

Full Series Communicating with Your Readership: Building an Email List – Part 1 of 2 Communicating with Your Readership: Effective Emailing – Frequency and Format – Part 2 of 2 This article appeared in the November/December 2009 issue of Writers’ Journal. It’s part 2 of a 2 part series. View “Communicating with Your Readership: Effective […]

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Communicating with Your Readership: Building an Email List – Part 1 of 2

Thursday, November 4, 2010

Full Series Communicating with Your Readership: Building an Email List – Part 1 of 2 Communicating with Your Readership: Effective Emailing – Frequency and Format – Part 2 of 2 This article appeared in the September/October 2009 issue of Writers’ Journal. It’s part 1 of a 2 part series. View “Communicating with Your Readership: Building […]

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Good Marketing Equals Good Content

Friday, August 22, 2008

When recession hits, the message becomes all important.

Marketing MessageWhen the economy is booming, it’s easy to sell. People feel good about themselves and their futures and they have a little cash in their pockets. They’ll try new products and services more readily than when things are looking glum.

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How Often Should I Send to My Email List?

Friday, August 22, 2008

Proper Care and Maintenance of a Writer’s Platform

Good EmailYou’ve built your web presence. You’ve established your expertise. You’ve offered your e-newsletter or your tips. Your fans (prospects) have accepted and given you their email address and permission to contact them. So what do you do now?

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Will Internet Email Marketing be Regulated?

Friday, August 22, 2008

Privacy Groups Call for “Do Not Track” List

FTC Logo

Every marketer worth anything preaches that you need to identify your audience, discover what they want and give it to them. That’s shortly followed by statistics on how much better targeted advertisements work than general advertisements. That’s Marketing 101. It’s also a foregone conclusion that e-commerce—and electronic anything for that matter—provides an unprecedented opportunity for companies to discover actual information on their customers, aggregate it and then fine-tune their advertising.

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