Posted by Angela Render on August 3, 2011
Full Series Communicating with Your Readership: Building an Email List – Part 1 of 2 Communicating with Your Readership: Effective Emailing – Frequency and Format – Part 2 of 2 This article appeared in the November/December 2009 issue of Writers’ Journal. It’s part 2 of a 2 part series. View “Communicating with Your Readership: Effective [...]
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Posted by Angela Render on November 4, 2010
Full Series Communicating with Your Readership: Building an Email List – Part 1 of 2 Communicating with Your Readership: Effective Emailing – Frequency and Format – Part 2 of 2 This article appeared in the September/October 2009 issue of Writers’ Journal. It’s part 1 of a 2 part series. View “Communicating with Your Readership: Building [...]
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Posted by Angela Render on August 22, 2008
When recession hits, the message becomes all important.
When the economy is booming, it’s easy to sell. People feel good about themselves and their futures and they have a little cash in their pockets. They’ll try new products and services more readily than when things are looking glum.
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Posted by Angela Render on
Proper Care and Maintenance of a Writer’s Platform
You’ve built your web presence. You’ve established your expertise. You’ve offered your e-newsletter or your tips. Your fans (prospects) have accepted and given you their email address and permission to contact them. So what do you do now?
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Posted by Angela Render on
Privacy Groups Call for “Do Not Track” List
Every marketer worth anything preaches that you need to identify your audience, discover what they want and give it to them. That’s shortly followed by statistics on how much better targeted advertisements work than general advertisements. That’s Marketing 101. It’s also a foregone conclusion that e-commerce—and electronic anything for that matter—provides an unprecedented opportunity for companies to discover actual information on their customers, aggregate it and then fine-tune their advertising.
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