Friday, August 22, 2008
Privacy Groups Call for “Do Not Track” List
Every marketer worth anything preaches that you need to identify your audience, discover what they want and give it to them. That’s shortly followed by statistics on how much better targeted advertisements work than general advertisements. That’s Marketing 101. It’s also a foregone conclusion that e-commerce—and electronic anything for that matter—provides an unprecedented opportunity for companies to discover actual information on their customers, aggregate it and then fine-tune their advertising.
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Filed Under: Articles, For Writers, Marketing
Tags: direct email marketing, direct marketing, do not track, email lists, email marketing, FTC, internet law, internet marketing, web marketing