Announcing Winter Classes at the Writer’s Center

Thursday, November 20, 2008

Writers' CenterAngela Render offers her three most popular classes as well as her much demanded advanced marketing courses for the winter session at the Writers’ Center in Bethesda, MD.

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Bay to Ocean Writers Conference Update

Thursday, November 20, 2008

Bay to Ocean Writers ConferenceAuthor and internet marketing expert Angela Render will be a speaker at the 12th Annual Bay to Ocean Writers Conference, to be held February 21, 2009.

Her session, What the Internet Can Do For You: Building a Marketing Platform, will last one hour and is scheduled for 3:45 – 4:45. There will be an opportunity to ask questions and hand-outs will be given.

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What is a Squeeze Page and Why Does a Writer Need One?

Friday, August 22, 2008

Internet Marketing for Writers Turns Ugly

Okay. It doesn’t have to be ugly. In fact, the more successful squeeze pages are actually quite attractive and useful. (See my post “Do Squeeze Pages Really Work?.”)

But What is a Squeeze Page?

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The Marketing Platform: The Writer’s Best Friend and Worst Nightmare

Friday, August 22, 2008

Modern Authors Need a Platform in Order to Get Published

PlatformUnless you are beyond doubt the best author in a century and all the stars align in your favor, a platform for a writer isn’t just a help: it’s a necessity. Let’s face it, anyone with a computer and the drive to sit in front of it can write a book these days. Technology has eliminated a monumental hurdle that kept would-be writers’ thoughts firmly in their heads. To compensate, technology has also made it possible for more books to be published every year. These two events would seem to cancel each other out, but unfortunately the sheer volume of work submitted to agents and publishers is staggering and technology hasn’t eliminated the need for a human being to read through all of it.

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Will Internet Email Marketing be Regulated?

Friday, August 22, 2008

Privacy Groups Call for “Do Not Track” List

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Every marketer worth anything preaches that you need to identify your audience, discover what they want and give it to them. That’s shortly followed by statistics on how much better targeted advertisements work than general advertisements. That’s Marketing 101. It’s also a foregone conclusion that e-commerce—and electronic anything for that matter—provides an unprecedented opportunity for companies to discover actual information on their customers, aggregate it and then fine-tune their advertising.

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Do Squeeze Pages Really Work?

Friday, August 22, 2008

The Squeeze Page Dilemma: Meeting Clients’ Needs When You Hate a Practice

The squeeze page is a marketing tool that’s been around the block and back and is touted as the premier way to close a sale on the web. What a squeeze page amounts to is an internet hard sell. I hate them. I hate the hard sell when a salesperson tries it on me and I have moral opposition to using the tactic on other people. In fact, the only way to turn me off of a company, product or service faster is to try a bait and switch.

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Filed Under: Articles, For Writers, Marketing, Web Design and Development
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