Social Media Account Ownership: The Perils of Delegating Your Campaign

Tuesday, January 15, 2013


There are a lot of companies out there who leapt onto the social media bandwagon without looking. More importantly, without understanding the media or how it worked. As technology changes and businesses fumble around for the next big thing, the core essentials of ownership have not changed and will remain a constant for whatever new media appears on the horizon.

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