When Should it be an E-book?

Wednesday, July 25, 2012

Self-published books are the new business cards. At least, according to the latest entrepreneurial bandwagon. The problem is that not every idea, or even collection of blog posts should be an e-book or a self-published print tome. Choosing the wrong message for the media can actually hurt your reputation—or make you a good illustration of the quote, “Better to remain silent and be thought a fool than to speak and remove all doubt.”

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Self-Publishing for Entrepreneurs

Tuesday, January 31, 2012

From emotionally charged Tech Crunch blog posts to publishing industry news, there are a lot of articles floating around on self-publishing and how it can benefit entrepreneurs and businesspeople and I wanted to weigh in. The general consensus is that if an entrepreneur self-publishes a book, they will stand out above their competition. I can […]

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QR Code Test – Bleeding Edge Marketing Lessons Learned

Tuesday, June 14, 2011

I always enjoy testing out new things. So when I had the opportunity to test the performance of QR codes in a relatively controlled environment, I couldn’t resist. Here is what I did and the results. The Environment: Balticon 45, An established 4-day yearly convention put on by the Baltimore Science Fiction and Fantasy Writers […]

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