How Often Should I Send to My Email List?

Posted by Angela Render on August 22, 2008

Proper Care and Maintenance of a Writer’s Platform

You’ve built your web presence. You’ve established your expertise. You’ve offered your e-newsletter or your tips. Your fans (prospects) have accepted and given you their email address and permission to contact them. So what do you do now?

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The Marketing Platform: The Writer’s Best Friend and Worst Nightmare

Posted by Angela Render on

Modern Authors Need a Platform in Order to Get Published

Unless you are beyond doubt the best author in a century and all the stars align in your favor, a platform for a writer isn’t just a help: it’s a necessity. Let’s face it, anyone with a computer and the drive to sit in front of it can write a book these days. Technology has eliminated a monumental hurdle that kept would-be writers’ thoughts firmly in their heads. To compensate, technology has also made it possible for more books to be published every year. These two events would seem to cancel each other out, but unfortunately the sheer volume of work submitted to agents and publishers is staggering and technology hasn’t eliminated the need for a human being to read through all of it.

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Personablity vs Security: The Writers’ Quandary

Posted by Angela Render on

I just saw something scary. I was researching some possible platform building forums for a client when I ran across one that made me cover my face with my hands and shake my head. There on the page, visible to everyone—whether they were members of the forum or not—was a woman who had posted details about herself, her family and her kids as part of this online community. Interspersed with the text were pictures of each of her five kids, labeled with their names and ages. This was signed with her full name, city and state of residence. I scraped my jaw up off of the floor and, on a whim, I went digging into her past posts. I found details about her kids’ personalities, food preferences, school—the list goes on and gets even scarier.

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