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Effective QR – A Life Lesson

Posted by Angela Render on April 20, 2011

QR (quick response) codes are moving from tech geek novelty to fact of life. Neilson estimates that by December 2012, one in two Americans will own a smartphone and those mobile devices with bar code scanner apps are the reason QR is such a dream come true for marketers. For the first time ever, a [...]

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Tags: internet marketing, Marketing, marketing for writers, marketing techniques, marketing tips, QR codes, quick response codes, web marketing, writers and the internet

Do Squeeze Pages Really Work?

Posted by Angela Render on August 22, 2008

The Squeeze Page Dilemma: Meeting Clients’ Needs When You Hate a Practice

The squeeze page is a marketing tool that’s been around the block and back and is touted as the premier way to close a sale on the web. What a squeeze page amounts to is an internet hard sell. I hate them. I hate the hard sell when a salesperson tries it on me and I have moral opposition to using the tactic on other people. In fact, the only way to turn me off of a company, product or service faster is to try a bait and switch.

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Filed Under: Articles, For Writers, Marketing, Web Design and Development Comments: Comments are off for this article

Tags: hybrid squeeze page, internet marketing, Marketing, marketing techniques, reverse squeeze page, squeeze page, web marketing

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Angela

I keep busy designing and programming websites and blogs, planning and executing Internet marketing, and writing whenever my brain gets too full of a story to focus on anything else.