When Should it be an E-book?

Wednesday, July 25, 2012

Self-published books are the new business cards. At least, according to the latest entrepreneurial bandwagon. The problem is that not every idea, or even collection of blog posts should be an e-book or a self-published print tome. Choosing the wrong message for the media can actually hurt your reputation—or make you a good illustration of the quote, “Better to remain silent and be thought a fool than to speak and remove all doubt.”

Posted by: Read full story »
Filed Under: Articles, Blogging, For Writers, Marketing
Tags: , , , , , , ,

Effective QR – A Life Lesson

Wednesday, April 20, 2011

QR (quick response) codes are moving from tech geek novelty to fact of life. Neilson estimates that by December 2012, one in two Americans will own a smartphone and those mobile devices with bar code scanner apps are the reason QR is such a dream come true for marketers. For the first time ever, a […]

Posted by: Read full story »
Filed Under: Articles, Marketing
Tags: , , , , , , , ,

Do Squeeze Pages Really Work?

Friday, August 22, 2008

The Squeeze Page Dilemma: Meeting Clients’ Needs When You Hate a Practice

The squeeze page is a marketing tool that’s been around the block and back and is touted as the premier way to close a sale on the web. What a squeeze page amounts to is an internet hard sell. I hate them. I hate the hard sell when a salesperson tries it on me and I have moral opposition to using the tactic on other people. In fact, the only way to turn me off of a company, product or service faster is to try a bait and switch.

Posted by: Read full story »
Filed Under: Articles, For Writers, Marketing, Web Design and Development
Tags: , , , , , ,