Authors Become Passionate About Your Work

Friday, August 22, 2008

Your Marketing Success Depends on You

Have you ever received a rejection letter with the kind printed words at the top, “I just wasn’t in love with it?” Ever wonder what the agent or editor meant? Experienced and successful agents and editors know that they are going to have to defend your work to a whole serious of people. They are looking at months and even years of infusing other people with equal enthusiasm for your project: senior editor, vice president, president, accounting department. Then, when the book was finally in print, they have to go to bat for you again with the sales department and infect them with enough zeal for your book that they make the purchasing agents for libraries and bookstores want to carry your book.

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Filed Under: Articles, For Writers, Marketing
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Good Marketing Equals Good Content

Friday, August 22, 2008

When recession hits, the message becomes all important.

Marketing MessageWhen the economy is booming, it’s easy to sell. People feel good about themselves and their futures and they have a little cash in their pockets. They’ll try new products and services more readily than when things are looking glum.

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How Often Should I Send to My Email List?

Friday, August 22, 2008

Proper Care and Maintenance of a Writer’s Platform

Good EmailYou’ve built your web presence. You’ve established your expertise. You’ve offered your e-newsletter or your tips. Your fans (prospects) have accepted and given you their email address and permission to contact them. So what do you do now?

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Filed Under: Articles, For Writers, Marketing
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Do Squeeze Pages Really Work?

Friday, August 22, 2008

The Squeeze Page Dilemma: Meeting Clients’ Needs When You Hate a Practice

The squeeze page is a marketing tool that’s been around the block and back and is touted as the premier way to close a sale on the web. What a squeeze page amounts to is an internet hard sell. I hate them. I hate the hard sell when a salesperson tries it on me and I have moral opposition to using the tactic on other people. In fact, the only way to turn me off of a company, product or service faster is to try a bait and switch.

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Filed Under: Articles, For Writers, Marketing, Web Design and Development
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Use Citrix Goto Meeting Software to Build a Marketing Package

Friday, August 22, 2008

It’s so rare when a technical difficulty yields a positive result. This was the case with a recent class I conducted for writers on building a blog. My search for a way to complete the class led me to a product that was no only capable of facilitating the completion of the class, but has the capacity to create an audio/visual package that I will be able to sell later.

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Filed Under: Articles, For Writers, Marketing, Product Reviews
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