How Often Should I Send to My Email List?

Posted by Angela Render on August 22, 2008

Proper Care and Maintenance of a Writer’s Platform

You’ve built your web presence. You’ve established your expertise. You’ve offered your e-newsletter or your tips. Your fans (prospects) have accepted and given you their email address and permission to contact them. So what do you do now?

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Do Squeeze Pages Really Work?

Posted by Angela Render on

The Squeeze Page Dilemma: Meeting Clients’ Needs When You Hate a Practice

The squeeze page is a marketing tool that’s been around the block and back and is touted as the premier way to close a sale on the web. What a squeeze page amounts to is an internet hard sell. I hate them. I hate the hard sell when a salesperson tries it on me and I have moral opposition to using the tactic on other people. In fact, the only way to turn me off of a company, product or service faster is to try a bait and switch.

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Use Citrix Goto Meeting Software to Build a Marketing Package

Posted by Angela Render on

It’s so rare when a technical difficulty yields a positive result. This was the case with a recent class I conducted for writers on building a blog. My search for a way to complete the class led me to a product that was no only capable of facilitating the completion of the class, but has the capacity to create an audio/visual package that I will be able to sell later.

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