QR Codes for Writers: Look for My Article in Writer’s Journal

Friday, September 16, 2011

Pick up the September/October issue of Writer’s Journal and check out my article on QR codes (“QR Codes: A Marketer’s Fantasy Come True”). Here’s a sneak-peak: If you have a smartphone, you’ve probably already encountered QR (quick response) codes. If you haven’t seen these ink-blot-style bar codes yet, you will shortly. Every marketing company is […]

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QR Code Test – Bleeding Edge Marketing Lessons Learned

Tuesday, June 14, 2011

I always enjoy testing out new things. So when I had the opportunity to test the performance of QR codes in a relatively controlled environment, I couldn’t resist. Here is what I did and the results. The Environment: Balticon 45, An established 4-day yearly convention put on by the Baltimore Science Fiction and Fantasy Writers […]

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Filed Under: Articles, For Writers, Marketing
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Effective QR – A Life Lesson

Wednesday, April 20, 2011

QR (quick response) codes are moving from tech geek novelty to fact of life. Neilson estimates that by December 2012, one in two Americans will own a smartphone and those mobile devices with bar code scanner apps are the reason QR is such a dream come true for marketers. For the first time ever, a […]

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