Managing a Green, Social Brand

Posted by admin on March 23, 2010

Once upon a time, Brand management meant quality product, clever ad art, and stellar customer service. Now, one decade into the 21st century, marketers have to tussle with social networking, and green responsibility in addition to coherent Branding across web, print, radio, and television.
Even though new media isn’t so new, companies still struggle with how [...]

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Look for My Article on Social Networking in Writers’ Journal

Posted by admin on March 4, 2010

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The Fallacy of ROI and Social Networking

Posted by admin on November 5, 2009

There’s a lot of scrambling and grumbling among businesses about how—or if—social networking should be used in a marketing strategy. One of the most often questions uttered by executives is, “What’s the ROI on Social Networking?” This is immediately followed by, “How do you measure that metric?”
While I’m not in the habit of directly challenging [...]

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