Announcing Winter Classes: Blogging Tips & Tricks and Social Networking for Writers

Thursday, February 17, 2011

On March 5, 2011 join me at the Writer’s Center in Bethesda, MD for my two most popular classes: Blogging Tips and Tricks An intermediate level workshop that is best suited for people who are already blogging and want to take their blogs to the next level. Students will learn techniques to improve their posts […]

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Managing a Green, Social Brand

Tuesday, March 23, 2010

Once upon a time, Brand management meant quality product, clever ad art, and stellar customer service. Now, one decade into the 21st century, marketers have to tussle with social networking, and green responsibility in addition to coherent Branding across web, print, radio, and television. Even though new media isn’t so new, companies still struggle with […]

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Look for My Article on Social Networking in Writers’ Journal

Thursday, March 4, 2010

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The Fallacy of ROI and Social Networking

Thursday, November 5, 2009

There’s a lot of scrambling and grumbling among businesses about how—or if—social networking should be used in a marketing strategy. One of the most often questions uttered by executives is, “What’s the ROI on Social Networking?” This is immediately followed by, “How do you measure that metric?” While I’m not in the habit of directly […]

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