What is a Squeeze Page and Why Does a Writer Need One?

Friday, August 22, 2008

Internet Marketing for Writers Turns Ugly

Okay. It doesn’t have to be ugly. In fact, the more successful squeeze pages are actually quite attractive and useful. (See my post “Do Squeeze Pages Really Work?.”)

But What is a Squeeze Page?

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Do Squeeze Pages Really Work?

Friday, August 22, 2008

The Squeeze Page Dilemma: Meeting Clients’ Needs When You Hate a Practice

The squeeze page is a marketing tool that’s been around the block and back and is touted as the premier way to close a sale on the web. What a squeeze page amounts to is an internet hard sell. I hate them. I hate the hard sell when a salesperson tries it on me and I have moral opposition to using the tactic on other people. In fact, the only way to turn me off of a company, product or service faster is to try a bait and switch.

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Filed Under: Articles, For Writers, Marketing, Web Design and Development
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