Marketing in the Digital Age

Friday, June 21, 2013

Pass It Forward
July 3, 2013
7:30-8:30 pm
The Face Place Spa
6935 Oakland Mills Rd (rear entrance)
Columbia MD

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Blogging Tips and Tricks and Marketing Platforms

Thursday, June 9, 2011

Just one week until my popular classes on blogging and marketing platforms for writers! Are you ready to publish your book but aren’t sure how to start? Are you looking to take your blogging to the next level? Join me at the Writers’ Center in Bethesda on June 18th for two fun, information-packed classes. Blogging […]

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Effective QR – A Life Lesson

Wednesday, April 20, 2011

QR (quick response) codes are moving from tech geek novelty to fact of life. Neilson estimates that by December 2012, one in two Americans will own a smartphone and those mobile devices with bar code scanner apps are the reason QR is such a dream come true for marketers. For the first time ever, a […]

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The Marketing Platform: The Writer’s Best Friend and Worst Nightmare

Friday, August 22, 2008

Modern Authors Need a Platform in Order to Get Published

PlatformUnless you are beyond doubt the best author in a century and all the stars align in your favor, a platform for a writer isn’t just a help: it’s a necessity. Let’s face it, anyone with a computer and the drive to sit in front of it can write a book these days. Technology has eliminated a monumental hurdle that kept would-be writers’ thoughts firmly in their heads. To compensate, technology has also made it possible for more books to be published every year. These two events would seem to cancel each other out, but unfortunately the sheer volume of work submitted to agents and publishers is staggering and technology hasn’t eliminated the need for a human being to read through all of it.

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Will Internet Email Marketing be Regulated?

Friday, August 22, 2008

Privacy Groups Call for “Do Not Track” List

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Every marketer worth anything preaches that you need to identify your audience, discover what they want and give it to them. That’s shortly followed by statistics on how much better targeted advertisements work than general advertisements. That’s Marketing 101. It’s also a foregone conclusion that e-commerce—and electronic anything for that matter—provides an unprecedented opportunity for companies to discover actual information on their customers, aggregate it and then fine-tune their advertising.

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Do Squeeze Pages Really Work?

Friday, August 22, 2008

The Squeeze Page Dilemma: Meeting Clients’ Needs When You Hate a Practice

The squeeze page is a marketing tool that’s been around the block and back and is touted as the premier way to close a sale on the web. What a squeeze page amounts to is an internet hard sell. I hate them. I hate the hard sell when a salesperson tries it on me and I have moral opposition to using the tactic on other people. In fact, the only way to turn me off of a company, product or service faster is to try a bait and switch.

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Filed Under: Articles, For Writers, Marketing, Web Design and Development
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