What is a Squeeze Page and Why Does a Writer Need One?

Friday, August 22, 2008

Internet Marketing for Writers Turns Ugly

Okay. It doesn’t have to be ugly. In fact, the more successful squeeze pages are actually quite attractive and useful. (See my post “Do Squeeze Pages Really Work?.”)

But What is a Squeeze Page?

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How Often Should I Send to My Email List?

Friday, August 22, 2008

Proper Care and Maintenance of a Writer’s Platform

Good EmailYou’ve built your web presence. You’ve established your expertise. You’ve offered your e-newsletter or your tips. Your fans (prospects) have accepted and given you their email address and permission to contact them. So what do you do now?

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Freelancers and Getting paid for Web Rights

Friday, August 22, 2008

A Federal Appeals Court Voids Agreement for Back Pay

New York Times LogoThe New York Times reported on November 20, 2007 that a federal appeals court had thrown out an agreement between freelance writers and publishers. The publishers agreed to pay damages for putting early articles on the web without first securing the rights. (For the whole article, visit the New York Times: Appeals Court Voids Agreement to Pay Freelancers for Work Published on the Web.)

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Personablity vs Security: The Writers’ Quandary

Friday, August 22, 2008

I just saw something scary. I was researching some possible platform building forums for a client when I ran across one that made me cover my face with my hands and shake my head. There on the page, visible to everyone—whether they were members of the forum or not—was a woman who had posted details about herself, her family and her kids as part of this online community. Interspersed with the text were pictures of each of her five kids, labeled with their names and ages. This was signed with her full name, city and state of residence. I scraped my jaw up off of the floor and, on a whim, I went digging into her past posts. I found details about her kids’ personalities, food preferences, school—the list goes on and gets even scarier.

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